Thursday, March 24, 2011

Crowdsourcing Your Small Business

Crowdsourcing is one way that small business owners on projects that normally an employee or people (a crowd), a large group out by the contractor will be done through an open call can outsource.

For example, a small business to help its customers to develop a new product idea, a design done, refined or a new product based on the test may ask. Crowdsourcing very large and has become popular with small businesses. 2 Web allow them to take advantage. 0 technologies for public support to help them to achieve their business goals.

Crowdsourcing for small business owners represents a tremendous opportunity. Especially a passionate customer base. In fact the real key to the right ideas and suggestions directly to solicit their customer base looks like. So effectively evaluate them. After receiving and evaluating information, so the best idea that you understand your business may choose to implement.

Until recently, small businesses have a customer suggestion box or a form to prove it. A suggestion? Let us know and we will consider it. Many businesses find an email or online forms for customer suggestions by providing took it one step further. Although these methods work well, they often fall short simply because there is no open dialogue about ideas and suggestions.

There are to many for his next business project crowdsourcing are several ways to use social media. Your website or blog by engaging customers in an open two-way discussion can start small. That following an active customer, as you comments and suggestions can ask questions and request feedback.

To gain a greater degree of interaction, a web-based community or forum where you can encourage your members to create ideas and get involved in the decision making process can be considered.

There are several thing to consider before you start you will want to crowdsourcing are.

Objectives and decide on strategies.For examples, tips and what kind of response you're looking for? Who is your target audience, and they shared ideas with you would be interested? Hearing what they say and what your business is dedicated to action?

You also have an idea management process will need to set up. It is well completed the hardest part. It is important to see the data, ideas and tips that you receive, you can set aside enough resources to fully state their views about the open with our customers for analysis Establish clear process.

Design and develop your own online community forum. Like many software platforms that you can use; Uservoice.com IdeaScale.com, and Salesforce.com to name a few.

If your existing customer base to promote and invite them to comment and contribute. Questions that stimulate their thinking and to entice them to respond by giving them something of value in return ask. Acknowledge and celebrate the great ideas and tips. Communicate ideas in action and provide credit where credit is due.

Crowdsourcing show or not to price promotions can be. As a small business in the process seriously and honestly consider all suggestions for change should be prepared to open using the same.

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